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Lulu - Fragrance Profile

When going through the fragrance selection and development process, this one actually surprised me. Usually a huge fan of sweet, heady, oriental fragrances I was taken aback by how much I loved this scent even though it was incredibly fresh and floral. It has a real verdant quality and the Moroccan mint overtones add a hint of sophistication as well as a suggestion of the exotic.

My ‘Lulu’ artwork is based on an old hollywood image of the silent movie star Louise Brooks - the instigator of the ‘bob’ haircut and arguably the original “flapper girl”.


The fragrance inspired from this artwork reflects the luxuriant rose background and cool tone, together with the wonderful air of sophistication exuding from that 1920s/30s glamour.

TOP NOTES: Orange, Freesia, Green Leaf, Mint

MIDDLE NOTES: Tuberose, Peony, Lily, Spices

BASE NOTES: Musk, Vanilla, Vetiver, Amber, Wood

"I never gave anything away without wishing I had kept it; nor kept it without wishing I had given it away."

- Louise Brooks

It is a beautiful bouquet of blossoming freesia and tuberose, with a wonderfully airy accent of leafy mint. I can think of no better way to describe it other than how I imagine Nick Caraway’s flower-filled cottage to smell in that scene from Baz Luhrman’s Great Gatsby…

Gatsby Flowers.jpg

Honestly the scent will have you sitting right in the middle of that room - together with the mysterious millionaire amongst a plethora of lavish floral adornments, listening to the misty backdrop of pouring rain outside the window.

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